Over 130 First Responder Discounts in 2025 (Updated List!)
Save money with these first responder discounts for 2025!
We’re grateful to the first responders, firefighters, police, EMTs, Search & Rescue, and more who serve their onlinemunities with courage and dedication every day.
To show appreciation, many stores, hotels, and services offer special discounts. If you’re a first responder, we hope you enjoy something special—you deserve it! ❤️
Here are the best first responder discounts for 2025:
Check out these retail discounts for first responders:
Adidas – 30% Off + 15% Off at Factory Stores
Medical providers can receive a sizable discount of 30% at Adidas stores and 15% off at factory stores. Head to Adidas to verify your eligibility with ID.me.
Albee Baby – Up to 20% Off
Stock up on baby gear at Albee Baby. The Albee Heroes program offers first responders up to 20% off full-priced items. This offer cannot be onlinebined with other coupons or promotions. Head to their website and request your one-time use code. You can request a new code once a month.
Alpha Industries – 15% Off
First responders receive 15% off at Alpha Industries. Verify your eligibility on their website.
Asics– 25% Off Footwear + 30% Off Clothing
Head over to the Asics website to verify your status as a first responder. You’ll score 25% off qualifying full-priced footwear in-store or online! You can also score 30% off select full-price clothing and accessories!
Baby Tula – 15% Off
Are you a first responder? Grab some baby gear at a discount! Verify your status through ID.me to score a one-time use coupon code for 15% off online purchases at Baby Tula!
Backcountry – 20% Off
Backcountry has extended their discount program and it is still currently active. First responders can score a 20% discount on select full-price products. Head to their website to verify your status with ID.me!
Baggallini – 20% Off
Scoop up a new purse, bag, or accessory from Baggallini! First responders get 20% off when they verify their status through ID.me.
Benefit Cosmetics – 15% Off
Popular makeup onlinepany, Benefit Cosmetics, offers first responders a 15% discount. Follow the link above to sign up for the program!
Billy Reid – 20% Off
Responders can receive 20% off at Billy Reid. Add an item to your cart and verify your eligibility with ID.me at checkout.
Bonobos – 25% Off
The Bonobos first responder discount is 25% off! It’s easy to sign up. Just follow the link above to apply on their website!
Boutique Rugs – 40% Off
Decorate for less! Boutique Rugs offers a 40% discount to first responders. Police, search and rescue, EMTs, and firefighters all qualify. Head to their website to verify your status.
Brooks – 25% Off
First responders can join the FREE Brooks onlinemunity Heroes Ambassadors Program to score a 25% off code to use on eligible items. The discount is valid online only at Brooks.online.
Calvin Klein – 20% Off
First responders can score a sweet discount at Calvin Klein. Verify your eligibility with ID.me to receive a promo code. You can apply for the discount up to 2 times every 30 days!
Caraway – Up to 6% Back
In need of some new cookware? Caraway offers up to 6% back for responders.
Carhartt – 15% Off
Carhartt has a deal for first responders. Validate your eligibility with ID.me at checkout and your 15% discount will be applied to your purchase.
CbdMD – 40% Off
First responders and emergency personnel can score 40% off cbd products from CbdMD. Verify your status. To claim the offer, contact CbdMD’s customer service via email at [email protected] or via phone at 1-800-973-3984. You’ll be asked to provide your documentation. This discount also extends to those on disability, so make sure to let your patients know!
Chaco – 20% Off Orders of $49+
Head over to ID.me to verify your status as a first responder. You can score 20% off orders of $49 or more!
Champion – 10% Off
According to ID.me, first responders receive 10% off at Champion.online.
Citizen Watch – 15% Off
First responders can score 15% off at Citizen Watch. Verify your status through ID.me.
Clarks – 10% Off
Are you a first responder Verify your eligibility with ID.me to get 10% off Clark’s shoes. This discount may even increase during certain promotional periods!
Clinique – 20% Off
First responders can treat themselves to 20% off their next purchase at Clinique. Follow the link above to apply for your promo code on the Clinique website. This offer cannot be onlinebined with other promotions, but you can apply for a new promo code every 30 days!
Colorescience – 15% Off
First responders who verify their status using ID.me can score a 15% discount on every order at Colorescience.
Converse – 15% Off
The Converse first responders discount is for 10% off. Just verify your eligibility in your shopping cart and the promo will be automatically applied at checkout!
ContactsDirect.online – 20% off + FREE Shipping
First responders who verify their status with ID.me can receive 20% off plus FREE shipping at ContactsDirect.online!
Coop – 15%
Get a discount on bedding. Responders who verify their eligibility with ID.me can save 15%.
Costco – $20 or $40 Shop Card
Join Costco as new members and receive a $20 Costco Shop Card (or a $40 shop card with Executive Memberships). Just validate your status online and join Costco to receive coupons for additional savings.
Crocs – 25% Off
First responders score 25% off a pair of Crocs after validating eligibility with ID.me.
David’s Bridal – Possible FREE Wedding Dress
David’s Bridal pairs with non-profits to give 100 dresses a week to those who serve their onlinemunity and first responders are eligible! Contact your local David’s Bridal for more details.
Dockers – 25% off
Dockers offers 25% off to first responders. Verify your eligibility on their website.
Dr. Squatch – 10% Off
First responders can score 10% off their favorite Dr. Squatch products. Apply for the Heroes Discount on the Dr. Squatch website to get your coupon code.
DreamCloud – 5% Off
First responders are eligible for an extra 5% off at DreamCloud. Apply online to get your promo code.
e.l.f. Cosmetics – 25% Off an Order of $30+
Stock up on new makeup from e.l.f. Cosmetics. The onlinepany offers responders a one-time use code for 25% off an order of $30 or more! Head to their website to apply.
EyeBuyDirect.online – 20% Off
Responders can enjoy some new eyewear at a 20% discount from EyeBuyDirect.online.
Fanatics – 15% Off
First responders, their spouses, and immediate families can all score 15% off at Fanatics. Verify eligibility using ID.me.
GNC – 10% Off
Stock up on vitamins and supplements. The GNC first responders discount is 10% off when you verify your status with ID.me.
GourmetGiftBaskets.online – 20% Off
Have a gift basket to send. Make sure to verify your status with ID.me as a first responder and you can score 20% off.
Hey Dude – 20% Off
Snag a new pair of Hey Dude shoes. First responders can enjoy 20% off a full-price purchase. Verify your status with ID.me to get the discount.
Hoover – 15% Off
First responders who verify their status can receive 15% off every purchase!
iRobot – Up to 15% Off
Need a little help with chores? First responders are eligible to receive up to 15% off select models after verifying eligibility with ID.me.
Kuiu – Up to 10% Off
First responders who verify their eligibility with GovX can receive up to 10% off Kuiu footwear.
L.L. Bean – 10% Off
The L.L. Bean first responders discount is 10% off and it applies to search & rescue, firefighters, police, and EMTs. Verify your eligibility on the L.L.Bean website using SheerId.
Leesa – $50 Off
Various first responders can receive $50 off an adult mattress from Leesa. Verify eligibility with ID.me.
LensCrafters – 50% Off Lenses
For a short time, customers can score 50% off lenses at LensCrafters.
Lens Direct – 20% Off + Free Shipping
First responders qualify for a discount from Lens Direct. Follow the link above to verify your status on their website.
Leonisa – 15% Off
Treat yourself to a new bathing suit. Leonisa offers 15% discounts to first responders who verify their status.
LEVI’s – 15% Off
The LEVI’s first responder discount is 15% off. Verify your status on their website.
lululemon – 15% Off
The lululemon first responder discount is 15% off online and in-store purchases.
MAC – 15% Off
Verified first responders can receive 15% off from MAC once a month. You must re-verify your status every 30 days to get a new promo code.
Madewell – 15% Off
The Madewell onlinemunity Heroes discount offers 15% off to first responders who verify their status with SheerID.
Man Crates – 10% Off
Gift him something extra special. First responders receive 10% off Man Crates orders when they verify their status with GovX ID.
Mattress Firm – An Extra 10% – 20% Off
Upgrade your sleeping situation with a new mattress. First responders receive an extra 10% – 20% off select products
Maytag– 5% Off
Need some new appliances? Verified first responders score 5% off at Maytag!
Merrell – 20% Off
Take advantage of the Merrell first responders discount. Verify eligibility through ID.me to score 20% off.
ModCloth – 20% Off
The ModCloth first responder discount is a whopping 20%. Head to their website to verify your status.
Motherhood Maternity – 25% Off
First responders receive 25% off at Motherhood Maternity after verifying employment status with ID.me.
Mulberry Park Silks – 10% Off
First responders can head on over to Mulberry Park Silks to claim a 10% discount. Verify employment through GOVxID to receive a one-time use code. You can use a new code once per day.
NBA Store – 15% Off
All first responders can snag 15% off at the NBA Store.
New Balance – 15% Off
The New Balance first responders discount is 15% off full price purchases. Verify eligibility on their website to receive your discount code. You may apply for a new code once per month.
Nike – 10% Off
First responders can score 10% off items on Nike.online and through the Nike app once verifying eligibility through SheerID.
NOBULL – discount varies
Verify eligibility with ID.me to receive a special discount at Nobull.
NYDJ – 25% Off + FREE Shipping
Slip on a new pair of jeans thanks to the first responder discount at NYDJ. Verify your eligibility with ID.me to receive 25% off plus free shipping!
Pandora – 10% Off
Get a discount on Jewelry thanks to Pandora’s ID.me program. First responders are eligible for 10% off.
Peloton – $200 Off
The Peloton frontline workers discount of up to $200 off accessories or accessory packages with the purchase of a Peloton Bike, Bike+, or Tread.
Perricone MD – $75 Off $150
First responders seeking skincare solutions can score $75 off $150 at Perricone MD thanks to the essential workers discount.
Pit Boss Grills – 25% Off
First Responders can receive a 25% off Hero Discount on all Pit Boss Equipment and Accessories. The discount will be applied automatically once verification is onlineplete.
Pretty Little Things – 50% off + extra 12% off
Treat yourself to something pretty. First responders receive a discount of up to 50% off + an extra 12% off at Pretty Little Things.
Puma – 20% Off
First responders who verify their status through ID.me can receive 20% off at Puma.
Purple – 10% Off
First responders can score a deal on mattresses, bed frames, and bedding from Purple. Those who verify their status with ID.me can receive a code for 10% off the next order.
Ray-Ban – 15% Off
Need a new pair of shades? First responders can receive 15% off from Ray-Ban. Select “Military, First Responder, Teacher, Government & Hospital Employee Discounts” in your shopping cart to verify your status.
Rothy’s – 20% Off
First responders who verify their status with SheerID can receive a 20% discount off one pair of Rothy’s shoes.
RTIC – 10% Off
First responders can score 10% off at RTIC online. Add your items to your cart and when then click the “Verify with ID.me” button to get the discount.
Sam’s Club – 60% Off a Club Membership
The popular warehouse store, Sam’s Club, offers 60% off club memberships to first responders, EMTs, and paramedics.
The store also offers $50 off a Sam’s Club Plus membership. Join as a Plus member to get perks like free Curbside Pickup, free shipping on most items, and early shopping hours.
Saucony – 20% Off
First responders can receive 20% off at Saucony. Add an item to your online cart and verify your ID at checkout.
Sennheiser– 10% Off + FREE Shipping
Grab a quality pair of headphones. First responders who verify eligibility with ID.me can access 10% off plus free shipping at Sennheiser.
Stanley – 30% Off
Tumbler fanatics will be excited to know that Stanley offers a 30% discount for first responders. To get the deal, click the “Verify with ID.me” button at checkout.
Tarte Cosmetics – 40% Off
To apply for Tarte’s first responders discount, verify eligibility directly from Tarte’s website.
ThirdLove – $15% Off
Buy some ThirdLove undergarments at a discount! First responders can verify their ID to receive a one-time use code for 15% off a full-priced item. You may reapply for a new code every 24 hours.
TOMS – 15% Off
Grab a pair of onlinefy shoes! The TOMS first responder discount is 15% off. Simply verify your status with ID.me to score the deal.
Traeger – discount varies
Wondering which grill brand to buy? Traeger offers special pricing to first responders on select gear!
UGG – 10% Off
Sink into a cozy pair of UGGs. First responders are eligible to receive a 10% healthcare workers discount at UGG.
Under Armour – 20% Off
Did you know Under Armour has a discount for first responders? If that’s you, you can score 20% off when shopping at UA.online, UA App, UA Brand House. You’ll also get 10% off when shopping at UA Factory House. Verify your eligibility with ID.me.
Urban Decay – 15% Off
First responders can use Beans.ID to verify their eligibility and score 15% off select items at Urban Decay.
Vera Bradley – 10% Off
Vera Bradley has a 10% appreciation discount for first responders who verify their eligibility with ID.me.
Wonderfold Wagon – 15% Off
First responders qualify for an everyday heroes discount of 15% on select products from Wonderfold.online! Verify your eligibility with ID.me to get your coupon code. You may apply for a new code once per month. Offer excludes special edition wagons and accessories.
Wolverine – 15% Off
Upgrade your work boots. Wolverine offers a 15% first responders discount to those who verify eligibility at checkout.
Yeti – discount varies
First responders can take advantage of special pricing at Yeti thanks to ID.me.
Zenni Optical – 10% Off
Treat your eyes to something special. First responders can receive 10% off at Zenni by verifying eligibility with ID.me.
Check out these tech discounts for first responders:
Bose – 10% off
Responders receive a 10% discount at Bose when you verify your eligibility with ID.me to score the discount.
Lenovo – 5% Off
First responders who verify their status can receive an extra 5% off sitewide.
Samsung – Up to 30% Off + Free Delivery
Join the Samsung First Responders Program to receive offers up to 30% off. You’ll also receive perks like free, no-contact delivery, instant trade-in, 0% APR financing with no down payment, and in-store pick up.
Verizon – Special pricing up to $25 Off
Sign up for 2-3 lines with Verizon and responders can save up to $25. Visit Verizon’s website to see more about their special pricing,
Take advantage of these first responder travel discounts:
CheapCaribbean.online – $150 Off
Healthcare professionals deserve a little R&R! Head on over to CheapCaribbean.online and apply for a promo code to score $150 off your next vacation!
Expedia – 8% Off
The Expedia first responders discount is 8% off select hotels. Verify your eligibility through ID.me.
Great Wolf Lodge – 40% Off
First responders can score a whopping 40% off. Just take advantage of the Howlin’ Heroes Offer before 01/31/2026 Use Code HEROES to score the deal.
Hilton – discount varies
Verify your eligibility as a first responder to receive a special discounted rate from Hilton.
Kalahari – discount varies
Thanks to the Kalahari Salutes program, first responders like EMTs, firefighters, and police can receive a special rate at the resort! Bring your ID with you when you check in!
Marriott – 15% Off
First responders can enjoy 15% off flexible rates at Marriott Hotels. Show ID at check-in.
Six Flags – discount varies
First responders may qualify for special offers at Six Flags. Offers may be redeemed online only and are not eligible at the front gate.
Sunset Station – Up to 35% Off
First responders who verify their eligibility with ID.me can receive 35% off all hotel rates. Expect to show ID at registration, also. Online offer only.
Try these food, grocery, and meal service discounts for first responders:
Athletic Brewing onlinepany – 10% Off
Enjoy a non-alcoholic beer at a discount! Athletic Brewing Co. gives first responders a 10% discount provided they verify eligibility with ID.me.
Blue Apron – $180 Off for 5 Weeks
First responders can enjoy $180 off of Blue Apron’s meal service for up to 5 weeks.
Dave & Buster’s – $20 Arcade Card for $15 + Up to 2% Cash Back
Score a discount on games at Dave & Busters. First responders can get a $20 arcade card for $5 off plus up to 2% cash back. Verify your status with ID.me to snag the discount.
EveryPlate – 75% Off 1st Box + FREE Shipping + On-Going 15% Discount
First responders can take advantage of EveryPlate’s Heroes Discount. You’ll receive 75% off your first box plus FREE shipping. Any shipments after that are 15% off.
Green Chef – discount varies
The Green Chef first responders discount is sizeable, but you must first verify through ID.me
Home Chef – 50% Off the 1st Box + 10% On-Going Discount
First responders can get a deal on Home Chef meal services. Verify your status with ID.me to snag the discount.
Mighty Meals – 15% Off
Frontline medical workers can score 15% off an order from Mighty Meals.
The Farmer’s Dog – 70% Off 1st Box
First responders are eligible to receive 70% off their 1st box from The Farmer’s Dog. Discount is valid for a max discount up to $15.
Thrive Market – FREE Year-Long Membership
First responders can access Thrive Market FREE for an entire year. Members save, on average, up to 30% on groceries.
Plus, use these other first responder discounts:
7-Eleven – 5¢ Off Per Gallon
Want to save on gas? 7-Eleven has paired up with ID.me to roll out a new loyalty program. First responders that verify their eligibility can receive some great offers including 5¢ off per gallon on fuel!
Babbel – 6 months FREE
First responders can score 6 months of FREE language lessons from Babbel. If you’re a healthcare professional looking to beonlinee bilingual, take advantage of this great offer!
Fender Play – 50% Off Annual Subscription
Learn to play music with lessons from Fender. The onlinepany offers 50% off annual subscription to first responders. Verify your status through ID.me.
Liberty University – 25% Off Tuition
First responders receive a whopping 25% discount to Liberty University!
Peacock – Pay Just $3.99 a Month
Right now, first responders can score a rock-bottom price for Peacock streaming services. After verifying their status, first responders pay just $3.99 per month for the first 12 months.
Pvolve – 15% Off
Pvolve has a Health Heroes discount where first responders can take 15% off sitewide after verifying their status with SheerID.
Santikos Entertainment – $5 Off
Every single Monday, first responders can score tickets, a large popcorn, and a large drink for just $5. Be prepared to show your badge at the ticket stand. This offer extends to military members too!
Smile Club – 15% Off
Perfect your pearly whites! Smile Club gives a 15% off discount to first responders after they provide their employment ID number. Discount cannot be applied to the deductible.
Top Golf – Up to 20% Off
Did you know Top Golf has a first responders discount? You may qualify for 10% off gameplay and events and room rental. You’ll also score 20% off select Platinum memberships.
