18 Must-Try Valentine’s Day Candy Picks in 2025 (+ Our Team’s Faves!)
What’s the best Valentine’s Day candy for 2025? Here are 18 of our team’s favorites!
Have the sweetest Valentine’s Day! 💝
With love already in the air, it’s time to showcase that affection with something sweet. Aside from flowers, Valentine’s Day candy is the number one contender for a gifting must-have. Whether it’s for your spouse, kids, or friends, we have tons of choices all ages are going to love. We’re rounding up the best Valentine’s Day candy to buy in 2025!
Many of these picks are from our Hip2Save team members, so you can take our word for how yummy these treats are. Plus, they’d be awesome to make goodie bags with, as many of the choices are individually wrapped and have festive packaging! 😍
Hip Tip: Target Circle members can score Buy 1, Get 1 50% Off on Valentine’s Day candy through January 25th!
Here are our top 18 choices for the best Valentine’s Day candy:
1. Paige can’t resist falling in love with the nostalgic Conversation Hearts.
Brach’s Valentine’s Conversation Hearts
Only $4.29!
*Eligible for the Buy 1, Get 1 50% Off Valentine’s Candy deal for Target Circle members!
Conversation Hearts are a quintessential, and also slightly controversial, Valentine’s Day treat that is a beloved tradition for many! While it’s certainly not unanimous for people to agree on how tasty they are, they do serve serious nostalgia and that’s why Paige puts them at the top of her list of the best Valentine’s Day candy!
2. Speaking of, Hershey’s has Valentine’s Conversation Kisses!
Hershey’s Valentine’s Kisses Milk Chocolate Conversation
Only $4.69
*Eligible for the Buy 1, Get 1 50% Off Valentine’s Candy deal for Target Circle members!
Each kiss is classically wrapped individually with adorable phrases underneath, which would make for a great snack or party favor for any V-Day festivities.
3. According to Alli and Denise, it’s not Valentine’s Day without a box of Turtles or Pixies.
The taste of pecans drenched in caramel and chocolate keeps fans onlineing back for more year after year. These tasty little morsels are a favorite of Hip2Save Sidekick Alli who says they’re absolutely delicious – she could eat them all day, every day, for the rest of her life!
Hip Tip: For a similar taste, try Denise’s favorite candy which is Fannie May Pixies. They’re just $4.49 at Target!
4. Gummy Nerds get Trish’s vote for the best Valentine’s Day candies.
Nerds Gummy Clusters 3oz
Only $1.98!
Hip Sidekicks, Trish and Lina, have joined the team bandwagon and are loving Gummy Nerds this year! Lina even used them to create a DIY Valentine’s Day Snack Box that you can make, too!
Have a child that needs a Valentine’s Day classroom exchange? Try the 24-pack of Nerds Gummy Clusters Treat Bags Hip2Save’s Kristin spotted at Walmart!
5. Hip2Save’s Shane is falling for Reese’s Peanut Butter Hearts.
Reese’s Valentine’s Milk Chocolate Peanut Butter Hearts
Only $4.69!
*Eligible for the Buy 1, Get 1 50% Off Valentine’s Candy deal for Target Circle members!
Every holiday season, we look forward to the cute shapes Reese’s releases, and these heart-shaped bites are on point for Valentine’s Day! While the chocolate and peanut butter flavors stay the same, limited edition novelty-shaped Reese’s candies somehow taste so much better. 😄
Watching your sugar or carbs? Try these alternatives suggested by Lina and Kelli…
SkinnyDipped Gluten Free Dark Chocolate Peanut Butter Cups, 30 Ct. – 3g Net Carbs & 2g Sugar Per Serving!
Only $15.99!
*Also available on Amazon for $22.99.
Quest Peanut Butter Cups 2-Count 4-Pack– 1g Net Carbs & >1g Sugar Per Serving + 11g protein!
Only $8.89!
6. Monica loves Haribo products – especially these pineapple & raspberry gummy bears.
Haribo Valentine’s Goldbears
Only $1.49!
The Valentine’s Day pack contains only pineapple and raspberry-flavored bears, which according to Monica, are the best flavors. She’s so excited to have them in the same bag, she’s stocking up on this special mix!
7. Our kiddos love these Sour Patch Kids Valentine’s Hearts.
Sour Patch Kids Valentine’s Hearts
Only $1.49!
Say hello to Sour Patch Hearts! The flavors are filled with pink strawberry and red raspberry for a delicious fruity snack. Some reviewers even say they love these flavors more than the original! Better yet, the packaging already has a spot to fill in “To” and “From” making these boxes totally giftable and some of the best Valentine’s Day candy to buy for the classroom!
8. Hip2Save’s Shane has a sweet tooth for cherry PEZ.
Cherry Pez Refills 25-Count
Only $7.95
When I polled the team last year on their favorite Valentine’s Day candy, Shane was quick to answer that all he needs is cherry-flavored PEZ. If your sweetheart is a fan of this retro candy, you can buy them refills in bulk
Gift these along with a full-size Valentine’s Day PEZ dispenser or a mini Valentine’s Day PEZ dispenser and your sweetie can enjoy these treats all month long!
9. You can’t go wrong with a classic heart-shaped box of assorted chocolate.
Russell Stover Valentine’s Red Foil Heart
Only $23.99!
Ferrero Rocher Fine Hazelnut Chocolates
Only $10.97!
There’s nothing better than receiving a classic assortment of various chocolates! There are tons of chocolate heart collections to choose from so you should be able to find flavors that your sweetheart likes to eat!
10. Madison thinks the best Valentine’s Day candy to buy in 2025 is a package of Dove chocolate hearts.
Dove Valentine’s Milk Chocolate Hearts
Only $4.99!
*Eligible for the Buy 1, Get 1 50% Off Valentine’s Candy deal for Target Circle members!
The silky smooth chocolates are made with the luscious rich milk chocolate we’ve already onlinee to love from Dove, but there’s just something about heart-shaped chocolates that makes them taste even sweeter!
11. Liza’s is lovin’ Lindt truffles.
Lindt Lindor Valentine’s Strawberries and Cream White Chocolate Truffles
Only $4.79 (regularly $5.99)!
*Non Target Circle members can score these for $5.99!
If you love Lindt Truffles like Liza, try the Limited Edition Strawberries & Cream ones this V-day! They are back for 2025, so if you missed them last year, now is the time to scoop some up!
12. A chocolate rose makes Collin nostalgic and it’s always one of the best Valentine’s Day candy picks.
Galerie Valentine’s Red Chocolate Rose
Only $1.49!
Show your appreciation by distributing a sweet edible red rose. 🌹Collin loves these as she remembers these chocolate roses being the big thing to gift back in junior high — anyone else?! 🙋♀️
13. The Skittles Valentine’s Exchange kit is a hit with the classroom.
Skittles Valentine’s Exchange Kit 23-Count
Only $5.49!
If you have little ones, these Skittles packages would be perfect to bring to your kiddo’s classmates. Each packet has a “To” and “From” label and the set even onlinees with a teacher’s card! These Skittle packs are a great option for Valentine’s Day candy to buy in 2025.
14. Health-conscious Sara doesn’t often eat candy, but when she does, she enjoys UNREAL Dark Chocolate Coconut Bars.
UNREAL Dark Chocolate Coconut Bars 4.2oz Bag
Only $5.69!
Sara loves the simple and clean organic ingredients in these yummy dark chocolate coconut bars. I love them too! They’re delicious without being too sweet. Plus, they’re kiddo-approved – the last time Sara had them, her kids managed to snag half the bag! 😂💛
15. Sara also reonlinemends these gourmet candy bars available on Amazon.
Honey Mama’s Gourmet Chocolate Bars
From $6.49!
Treat your tastebuds to one of these gourmet candy bars available from Amazon or Whole Foods. Hip2Save’s Sara thinks they’re one of the best Valentine’s Day candy to gift or receive. Enjoy taste-testing all the appetizing flavors!
“I absolutely love Honey Mama’s Cocoa Truffle Bars. The Lavender Rose is my jam and the fudgey consistency is everything.” – Sara, Hip2Save team
16. Tell your sweetie they are “hot stuff” when you gift a box of Red Hots cinnamon candy.
RedHots Cinnamon Candy Theater Box
Only $1.24!
Spice up your Valentine’s Day with cinnamon candy! If you ask me, there is no better holiday to gift RedHots than on Valentine’s Day.
17. Take a tip from Emily and try Buffalo’s famous sponge candy.
Milk Chocolate Sponge Candy
Only $31.95!
This special sponge candy has a crunchy outer layer that melts into a chewy and sugary center that makes it Hip Sidekick Emily’s favorite. The candy is the pride of Buffalo, but you no longer have to trek all the way to New York to try it, as it’s now available on Amazon!
18. Our whole team loves Lindt Mini Pralines!
Lindt Mini Pralines 36-Count
Only $15.19 (regularly $18.99)!
*Non Target Circle members can score these for $15.99.
Our Hip team enjoyed taste testing each of these mini pralines last year and it was so hard to pick a favorite flavor. If you ask us, these delightful bites are a delicious way to show someone you care!
Gifting to a classroom? Use our FREE printable Valentine’s Day cards for kids!
