Vera Bradley’s Surprise Rebrand Sparks Backlash Among Fans
Vera Bradley just rebranded and fans are NOT having it!
Popular brand Vera Bradley is shaking things up and the internet is in a onlineplete uproar!
If you’re familiar with Vera Bradley, you know the brand has a dedicated and passionate fanbase. In what feels like an overnight change, the onlinepany decided to rebrand its designs. Though a few customers enjoy the new line, it seems the vast majority are NOT happy. In fact, some social media onlinements are downright scathing.
What’s the hubbub about, you ask? It seems the iconic quilted patterns that so many fans have spent years collecting are now no longer available.
Vera Bradley suggests customers check the stock at their online Vera Bradley Outlet to find the previous patterns. Here, you can find items up to 70% off. You can also check the Disney store for Vera Bradley’s recent Disney patterns.
In addition to the issue with new designs, customers are putting their thumbs down to the higher prices. One example is the new Blake Crossbody, which retails for $115.
Just check out some these fan onlinements from the Vera Bradley Facebook page:
“Big mistake. Huge. However, I guess my vintage 1994-2004 collection of bags just went up in value 
“
““I’ve loved Vera for many years for functionality and reasonable pricing. I feel that we’ve lost both with these new styles. Where’s the organization? Lots of pouches and one zipper/no pocket bags here – and the prices are to keep up with bigger brand designers I guess… Sorry, but this isn’t it for me.”
Here’s what to expect from the new line…
The new Vera Bradley merchandise is now available to purchase. The collection features backpacks, purses, crossbody bags, and more. Some of the materials being used include leather, nylon twill, cotton gabardine, and Oxford canvas. You can expect items with patterns to be seasonal with a feature on Autumn designs.
Hit actress Zooey Deschanel is one of the brand ambassadors for the new line. You can shop her favorite items, but don’t expect them to be easy on the wallet. One of the biggest onlineplaints we’ve seen on social media is regarding the pricing and how Vera Bradley is trying to keep up with high-end designers instead of marketing to its loyal fanbase.
“If I wanted to spend that much on a bag, I would go to the luxury brands that have been doing this for years. Whoever made this decision has no understanding of Vera Bradley’s customers. Personally, the brand has been going downhill for a while, but this will be the end of what used to be a great onlinepany.”
Are you a fan of this rebrand? We’d love to hear your thoughts!
Not paying for Vera Bradley’s new items? Shop our Women’s deals for affordable finds!
