Yea, keep drinking craft beer thatâs full of bacteria and fails to meet even basic FDA quality standards. It doesnât take a lot of talent to dump a bunch of hops into something to cover up the horrible taste of your product from all the lactic acid created from the bacteria you canât keep out of your product due to lack of actual brewing and packaging expertise. But hey, just call it an IPA and overcharge for it and the âbeer expertsâ in this country will rave about it! You know what takes actual talent? Brewing an American Lite lager (without an excessive amount of hops) time after time, without offtastes from bacterial contamination and uncontrolled yeast cultures, and consistently hitting the same flavor profile. But please, keep making jokes like you know something about actually innovative brewing. You, and the rest of the hipsters in this country, do not.