Target Circle Loyalty Program Launching in Select Markets

By Mary | Senior Staff Writer

Feb 06, 2019 @ 7:13 PM MST

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Target fans rejoice!

Target is launching a new and onlinepletely free loyalty program called Target Circle that’s packed with personalized perks, fun surprises, and even onlinemunity giving!

So far, Target Circle has only launched in the Dallas-Fort Worth area, but it’s launching in Charlotte, Denver, Indianapolis, Kansas City, and Phoenix on February 19th – and hopefully even more cities in the near future! 🙌🏻

Here are a few perks of Target Circle:

Earn 1% on EVERY trip to redeem at Target later!
- Note that Target credit and debit cardholders will continue to save 5% on all purchases, but are not eligible to earn the additional 1% back.
Get personalized perks!
- Have a birthday onlineing up? Watch for a fun surprise on your birthday! 🎉 Shop baby all the time? Watch for exclusive savings for your little one!
Help Target give back!
- Along the way, you’ll earn votes to help direct where Target gives in the onlinemunity. So you purchase items at Target and your favorite non-profit benefits, too!

Want to know how to sign up?

If you live in one of the six test markets mentioned above, you can easily sign up in one of the following ways: visiting Target.online/circle, downloading the Target app, or via your phone number as you check out at your local Target store. Then let the fun, awesome perks begin!

Up next: How to onlinebat The Money Spending Black Hole at Target

Join The Discussion

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Vironika February 6, 2019 at 7:33 pm MST

What on Earth..? Red card holders are not eligible to earn the additional 1% back???

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Mrs. G February 6, 2019 at 7:37 pm MST

That’s what I’m thinking? They aren’t going to give loyalty rewards to their most loyal customers- red card holders??

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Laura February 6, 2019 at 7:37 pm MST

That does not seem right. 🤷🏻‍♀️ I’m a Redcard holder too. 🤔

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Allison M. February 6, 2019 at 7:46 pm MST

Maybe it’s their way of reaching those of us (yes, me) who don’t want their red card but are still loyal customers (again, yes, me). 🤷🏻‍♀️🤷🏻‍♀️🤷🏻‍♀️

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Laina February 7, 2019 at 10:31 am MST

Can i ask why you don’t want a red card?I am strictly curious, since if you are a loyal shopper, you are missing out on savings.

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Melissa February 7, 2019 at 12:06 pm MST

I don’t want a red card bc I use cash only. Cash only helps me spend less overall, so I’m saving more than 5%.

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Claudia February 10, 2019 at 7:37 pm MST

You can get the red debit card. It is like writing a check but you save the 5%. There is no annual fee, you just present a voided personal check when you apply for it. It withdraws the money like
2 days later.

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Sara February 6, 2019 at 8:06 pm MST

The Red card is already a better deal. Think of that 5% off as 5% back that is immediately applied to your purchase. Cardholders wouldn’t have to make a second trip to redeem their rewards.

This reward program would give back $0.50 on a $50 purchase. Red cards get $2.50 off a $50 purchase. Cardholders are five times better off than the rest of us.

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Mrs. G February 6, 2019 at 8:07 pm MST

Very true. It’s just fun when the money adds up with programs like this and you get to onlinee back later and “spend” it. 😂

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Emily February 6, 2019 at 8:27 pm MST

Basically seems like a birthday reward to card holders! So yet another perk to thank target for!

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50ShadesofLipstick February 6, 2019 at 8:51 pm MST

I live in DFW, so I joined this program recently. Not every rewards program is for everyone, but this is great for those that don’t want or need a Red card. Since I have a Red card already, I’ll just keep using that for my 5% back on every purchase…except now I’ll get a free bday gift and I’ll pay it forward by giving my votes to my local children’s advocacy center here. What’s not to love? 🙂

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Mallory February 6, 2019 at 8:58 pm MST

Target Circle(preciously Target Red) has been in DFW for quite a while now. I haven’t been too impressed. For example, my birthday reward was a coupon for 15% off one kitchen appliance, and another reward was 20% off curtains. Both were very disappointing.

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Peaches February 6, 2019 at 10:36 pm MST

Thanks for letting us know what we were “missing” with regards to the birthday reward. Now I don’t feel so envious. I’m quite happy with my 5% thank you very much!

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Rachel February 26, 2019 at 11:00 pm MST

That’s IF you even get the birthday perk.

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Mary February 7, 2019 at 2:26 am MST

Not available in my area yet!

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Momsaspaz February 7, 2019 at 1:15 pm MST

I always have to remind myself that loyalty cards like this with a heavy privacy loss- data mining. Tracking every move you personally make in the store, literally. To study every purchase made and if you read the Red card fine print, they will sell any of your personal info to 3rd parties and you can’t opt out ( when last I checked). They don’t need your private health info, it’s tracked by every cream, ointment,contraceptive choice etc. The most valuable info is what is gathered on todays children as that will get the most future traction. No judgement, as I too have many of these cards. I’m just way more thoughtful these days. 🌞

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Jen Goodman February 7, 2019 at 3:16 pm MST

It says Charlotte area and I am considered part of the Charlotte area but it’s not available to me. I guess they are only doing Charlotte proper not the outlying areas of the county.

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Sara February 7, 2019 at 4:17 pm MST

I’m in the Kansas City area; but not in KC proper, it says it’s not available to me.

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Becky February 7, 2019 at 6:31 pm MST

Doesn’t reward the red card holders. Makes sense.

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Lisa E Wiese March 17, 2019 at 10:49 am MST

I am curious if our votes we have for the non-profits expire. I cannot find the answer.

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