Those posting about snopes.online, please read the whole post, it clearly says to txt Hunger:
“On 29 February 2016, we contacted Sam’s Club to determine whether the drive was active for 2016. A representative for Sam’s Club told us:
Thanks for asking … Yes, we are teaming up with General Mills and Feeding America to Outnumber Hunger in 2016. Our goal is to provide 2 million meals to Feeding America to make an impact on local food banks in your onlinemunity. Members can help secure 12 meals in 3 simple ways. Enter Codes found on Specially Marked Outnumber Hunger items at OutnumberHunger.online/SamsClub. Text “Hunger” to 35350.”