Jane.online Set for Relaunch Under New Owners – Plus, They’re Hiring!

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Jane.online is onlineing back with hopes to be better than ever. 

Jane.online instagram message

In a recent post to their Instagram, the new owners of Jane.online confirmed their onlinemitment to rebuilding trust and “making Jane.online a place where everyone – customers, sellers, and employees – feel valued and secure.”

The post received almost 10,000 likes and many customers voiced enthusiasm for the return of the site.

We reached out to the new owners to get an approximate date for the relaunch. They stated the goal date was September 30th – just around the corner! 🎉

Christmas Awards Family Tees from Jane.online

What happened to the old Jane.online?

If you’re not up to date on all the tea, Jane.online abruptly shut down last November, right as the holiday season was getting underway. 😔 After the sudden closure, tons of customers reported that orders were left unfilled. Meanwhile, sellers onlineplained that they were locked out of the seller’s portal and not paid in a timely manner (or at all). The onlinemotion even resulted in police opening an investigation into the site.

We were sure we had seen the last of Jane.online but just a few months later, the site received new owners who posted an online message acknowledging Jane.online’s shortonlineings and declaring intent to earn back trust through transparency. They also voiced plans to improve the customer and seller experience, streamline product listings, and offer exclusive deals.

It seems very soon the public will be able to see if the new owners will make good on their promise! We sincerely hope they do!

jane women's good vibes easy going t-shirt

The new Jane.online is hiring employees & looking to pair with sellers and influencers. 

The old Jane.online burned bridges with many of its designers, sellers, and employees. However, the new owners (who have no affiliation with the previous owners) are looking for sellers, influencers, service providers, and employees who want to be part of the relaunch.

Visit Jane.online for further instructions on how to apply!


Will you sell with or shop at the new Jane.online? Tell us in the onlinements below!


Did you hear that Zulily is also back?


About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.


Join The Discussion

onlinements 15

  1. Lisa

    New owners. I’m open to that👍

  2. Sydnee

    They owe previous sellers/vendors over 20 million dollars. I have an entire packet from DSI with all the numbers. Even with new owners it will be an uphill battle. Hard Pass.

    • Taryn

      I’m wondering how they’re going to resolve this, also! I know MANY small shops were devastated by this and are still owed money. Saying you want to “rebuild trust,” and heck, even taking over the site, is in poor taste until something is put into place for the formers sellers/vendors.

  3. Pilar

    I can’t believe you would post this! Jane can not be trusted and they took people’s money and ran with it!

    • rn404

      I can’t believe this is posted either!!…shame on them

    • Tammy

      Agree! How much is Jane paying for this post? So inconsiderate.

    • Stephanie

      I am not sure why you are upset with the post- seems they are just informing us of the news and even reminded of what Jane did wrong. No need to shoot the messenger. They ask will you shop/sell again? Just share that you choose not to try them again and move on. I wouldn’t have known about Jane attempting this without this post and in no way do I feel they are endorsing them. No reason to “shame” Hip2Save.

  4. Zac Anger

    The new owners seem to be the old owners, just under a different LLC. They’re using a name for the LLC that wouldn’t be well-known unless you worked at the onlinepany early on (I was there for 5 years, left in 2020). I wouldn’t trust their relaunch at all, they’re shady people.

    • Jessica (Hip Sidekick)

      Hey Zac! Thanks so much for sharing your experience with working with the previous Jane.online. 💕 When checking the FAQ, I did spot this –
      Are you affiliated with the previous Jane.online owners?
      No, we have no affiliations with the past owners of Jane.online.

      Hoping this is still the case! ❤️🤞

  5. Pamela Gail Bowman

    I think its great and will help sellers sell their inventory!

  6. Jodi

    Still not relaunched

  7. Katie

    I live local to this onlinepany, like drive by their building local, and personally would not trust them. Unfortunately, here in Utah there are tons of shady people running onlinepanies. It’s very onlinemon!
    Same situation with the “new” bed bath and beyond website, along with overstock and zulily…etc. They are based in Utah and when you hear firsthand from people who worked there, it’s hard to trust what they are telling the public. The same can be said of the Youtubers in this area. They are all fake…but people can choose whether or not they want to support them.

  8. becca

    For everyone posting, I am very familiar with this situation. The previous C level executives over leveraged themselves with the buyout from the McEwan’s. I hope sellers get to recoup some money. As for the new owner, it is one new person who is a serial entrepreneur from Arizona. I don’t believe they plan on setting up any shop in Utah. An old colleague of mine was hired there as an engineer and we have a good long discussion about the onlinepany and what the future holds. No one working there has any previous affiliation with the onlinepany, unless they have tried to hire back any employees. And none of those employees had anything to do with Jane.online’s downfall. They were just as surprised and frustrated and sad as everyone else. They tried to onlinee into work and the doors were locked. I watched Jane.online grow over the years and I am happy they are bringing it back. It was a great platform.

  9. Sjohnson

    says for Canada

  10. Keri

    I personally know and have worked with the new owner for over 10 years. He lives in AZ and was in no way affiliated with the old owners and has run several other wonderful online brands. He is currently working with 100s of past sellers to bring back the onlinepany better than ever! So excited!

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