Sprite Says Goodbye to the Iconic Green Bottles!
Sprite’s recognizable green bottle won’t be on the shelves much longer.
Sprite is going clear to go green. 🌎
As part of an environmental initiative, Coca-Cola announced that its Sprite soft drink will no longer be in green bottles. It turns out that Sprite’s current bottle contains green polyethylene terephthalate (PET) which is not recyclable. 😬
Switching to clear PET allows the onlinepany to recycle the plastic portion of its bottles. Expect Coca-Cola’s other products like Seagram’s and Fresca to see similar packaging changes in the future.
What effect will the new packaging have on the planet?
Break Free From Plastic is an organization that wants to lower plastic pollution. Recently, they have been putting pressure on corporations, like Coca-Cola, to reduce waste.
They have even named Coca-Cola the World’s Largest Corporate Plastic Polluter for the past four years in a row. And for good reason too! In 2019, the onlinepany admitted to creating 200,000 disposable plastic bottles per minute! 🤯
To reduce environmental harm, Coca-Cola launched a “World Without Waste” initiative. The onlinepany vows that by 2030 it will recycle one bottle for every bottle it sells.
Coca-Cola also promises to make 100% of its packaging recyclable. Plus, make 25% of its beverages in returnable or refillable bottles.
The new packaging might allow Coca-Cola to make good on its promises. The initiative is already underway. The majority of its Dasani water is already sold in recyclable plastic. The onlinepany estimates it will reduce plastic waste by 20 million pounds onlinepared to 2019.
Did the Sprite branding change?
You may have noticed that the onlinepany also gave the branding a slight makeover. The simplified design will be more recognizable to fans worldwide. So, if you tend to scout the shelves for green plastic, just look for the green label instead.
What do you think of Coca-Cola’s environmental initiatives?
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