Jif Is Releasing Squeezable Peanut Butter This Summer

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More Grocery

using Jif peanut butter squeezable on brownies

Soon, peanut butter lovers will be able to enjoy their favorite sandwich spread without having to dig around in a jar with a long-handled utensil!

New Jif Squeeze Creamy Peanut Butter will be packaged in an easy-to-squeeze pouch for a mess-free way to get PB into your sandwich (or directly into your mouth if you prefer)!

Imagine the possibilities that could result from this breakthrough in peanut butter innovation: precisely measured peanut butter for baking (like this Peanut Butter Bread recipe from 1932!), perfect lines of PB on celery for photo-worthy “ants on a log,” kids making their own sandwiches – the possibilities of squeezable peanut butter are endless!

lineup of Jif peanut butter products

Jif Squeeze Creamy peanut butter will be available in 13-ounce pouches at retailers nationwide in July and we’re hoping to see high-value coupons and/or cashback offers.

Can’t wait to have this new product in your life? Sign up for an email alert to get notified when Jif Squeeze is available near you!


These 3-Ingredient Flourless Fluffernutter Cookies are SO easy and SO good!

Join The Discussion

onlinements 10

  1. Marie

    I wish they’d make these in lunch box/purse size too! I live on peanut butter and I’m peanut crazy. 😋 🥜

    • Erin

      I think you just need a bigger purse! Problem solved! 😉

    • peachcraze

      I believe Jif does have small ‘to go’ cups that would fit into a purse.

    • Amber (Hip Sidekick)

      LOL! I like that idea, Marie!

  2. J.H.509

    My kids and I are so excited for this. We love PB&J sandwiches. This will make it so much easier for them to make the sandwiches themselves. They love being independent and this is one step closer for them. They’re still young…two ten year old girls (Irish twins ¯\_(ツ)_/¯) and a seven year old.

    • Amber (Hip Sidekick)

      YES! Great point! We love PB&J sandwiches here too! This will be so much easier for the kiddos to make them!

  3. Mariam

    I usually buy store brand but this would be perfect for picnics and road trips.

  4. MammaK

    I wish I could find Jif reduce fat butter butter its my husbands favorite and since the pandemic everyone is sold out and he is going through peanut butter withdraw.

    • Amber (Hip Sidekick)

      I have liked that one too. I do find it in stock periodically at my Walmart. Hoping you find it soon!

  5. Melissa

    What took them so long??😄😄😄Great idea!

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